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thxtype.comIdentity ROI Calculator
See exactly how much your generic logo is costing you

Brand Identity ROI Calculator

Brands using system fonts like Montserrat or Helvetica lose 15–25% of potential revenue to low visual trust. See your exact opportunity.

Your Current Numbers

10,000
1K500K
$85
$20$500
2.0%
0.5%8%
+18%
+5% (conservative)+35% (aggressive)

Average improvement from custom brand identity: 15–20%

Your Revenue Impact

Current Monthly Revenue

$17,000

2.0% conversion

After Brand Redesign

$20,060

2.4% conversion

Monthly Revenue Gain

+$3,060

= $36,720/year

12-Month Revenue Projection

NowM1M2M3M4M5M6M7M8M9M10M11M12$0k$65k$130k$195k$260k
Without Redesign
With Brand Redesign

Choose Your Package

Core Identity

Custom Logo · Typography System · Color Palette · Brand Guidelines

$5,000

Pays back in 2mo

Brand System

Best ROI

Core Identity + · Social Templates · Ad Creatives · Email Design

$10,000

Pays back in 4mo

Full Evolution

Brand System + · Custom Font · Website UX · Packaging

$20,000

Pays back in 7mo

Free audit includes: typography analysis, competitor comparison, and custom re-design mockup